Automechanika Shanghai 2025 — one of the most influential automotive exhibitions in Asia — took place from November 26–29, bringing together thousands of brands, products, and new technologies across the automotive industry.
Even though Brilliatltd did not exhibit this year, we always follow the show closely. As an online car-care brand focused on consumer-friendly products, Automechanika helps us understand what car owners are looking for — not just this year, but for the future.
Here are the key takeaways from Automechanika Shanghai 2025, written especially for drivers, DIY car enthusiasts, and online buyers.
One of the most exciting trends this year is the enormous growth of do-it-yourself (DIY) car care.
More consumers—especially younger EV owners—prefer:
simple
safe
time-saving
affordable
ways to maintain their cars at home.
At the show, the most popular consumer product categories included:
✔ clay bars & clay mitts
✔ quick detailers & spray wax
✔ lightweight car-care kits
✔ EV-safe cleaning products
✔ soft-surface maintenance tools
✔ compact interior-care kits
This trend shows one thing clearly:
Car owners want professional results without complicated tools.
And this is exactly why beginner-friendly car-care kits like ours continue to grow.
EVs made up a major portion of this year’s show.
With EV paint being softer and more sensitive, consumers showed high interest in:
mild surface cleaners
non-abrasive tools
clay bars for soft clear coats
gentle interior cleaners
eco-friendly detailing products
EV ownership is rising worldwide, and with it comes new expectations for:
✔ safer clay bars
✔ easy-use lubricants
✔ fast-cleaning spray products
✔ simple 2-step detailing routines
For Brilliatltd, this trend encourages us to continue developing gentle, beginner-safe clay products suitable for all paint types — including EVs.
Automechanika Shanghai 2025 also highlighted a strong shift in packaging and product size:
smaller kits
individual-use clay bars (50g–80g)
travel-friendly car-care sets
items that are easy to store
products that ship quickly
Why?
Because they match the lifestyle of today’s drivers:
✔ simple
✔ convenient
✔ good value
✔ perfect for online ordering
This trend helps online car-care brands like Brilliatltd design smarter clay bar kits and user-friendly packaging that fits real daily use.
Today’s car owners want products that provide instant improvements.
The most in-demand items at the show included:
quick detailing sprays
fast clay pads
wipe-on coatings
express wax
all-in-one cleaners
The modern consumer does not want complicated, 10-step car polishing routines.
Instead, they want:
✔ quick shine
✔ fast smoothness
✔ easy cleaning
✔ visible results
And clay bars remain one of the fastest ways to instantly improve a car’s smoothness (especially when paired with a simple spray).
Another noticeable trend:
Online-only car-care brands are now a major force in the market.
More shoppers prefer to buy:
clay bars
microfiber towels
spray wax
cleaning kits
through:
Amazon
TikTok Shop
Shopee
Lazada
independent brand websites
This shift shows that customers trust online brands — as long as products are:
✔ safe
✔ easy to use
✔ well-packaged
✔ clearly explained
✔ affordable
Brilliatltd fits exactly into this category:
A modern, online-first brand designed for everyday car owners.
Automechanika Shanghai 2025 confirms what we have believed for years:
Car-care should be simple
Products should be safe for all drivers
Clay bars should work for beginners, not only professionals
Kits should be compact and easy to understand
Online purchases should be trustworthy and convenient
Brilliatltd will continue creating:
easy-to-use clay bars
beginner-friendly car-care kits
EV-safe cleaning tools
compact, ready-to-go systems for home users
Our mission is to make professional-level results available for anyone — with no complicated steps, machines, or training.
Automechanika Shanghai 2025 showcases the future of car care:
simple, safe, consumer-friendly products designed for real people, not just professionals.
Whether you are a new driver, a DIY car lover, or someone who simply wants a clean, shiny car without spending hours — the next generation of car-care products is already here.
And Brilliatltd is ready to bring those trends straight to your driveway.
